Contains content that may cause offence. Carry on if you’re okay with puerile nonsense.

What if your kitchen cupboard was filled with absurd filth that looks fairly normal at first glance? Well, that sounds like fun.



This whole thing didn’t even start with food. I re-labelled a full box of fireworks in 2012 because it seemed funny at the time. Then in 2020, I got bored, made a fake wine label, and accidentally revived the idea. It has been sporadically growing ever since.

The main rule is simple: I must recreate everything. No original packaging elements, no copied content, no borrowed photography. If it appears on one of my labels, I created it from scratch. I also use AI imagery for certain photographic elements when I can’t shoot something close enough to the original style myself. Product name ideas are most commonly based on trying to find a look, sound and length similar to the original.

The annoying thing is that I can’t sell these. There are all kinds of laws and regulations and none of the companies involved would be in the slightest bit happy or amused by my versions of their products.

Click any item for the details.