Why

Those basket cage things they used to put in aisles really got on my nerves because they narrowed the aisle right down wherever one was in place and no-one could effectively move around as freely.

When

2012

Where

Morrisons in Rothwell.

Materials / Media

Printed A4 paper.

Production

There was nothing fancy about the inserts they put in the display panel, and they kept old ones stashed behind newer ones, so I took an old one that I could reproduce in the exact style. I scanned in an original and found the matching typeface to use. I could just as easily have used something that wasn’t accurate, but I always strive for this level of detail.

Execution

I just slipped it in when the aisle was quiet.

Notes

I’d like to think that management saw it or found out about it, or maybe just that a few customers saw it before it was removed. And maybe that a few staff members saw it and thought it was mildly amusing. I think I was going to do some more but I must not have had any other worthwhile ideas.

Duration & Fate

No idea. I can’t even remember if I checked it next time I was in there. I probably did, and it was probably gone.