Morrisons Billboards

Why

For years, the old Morrisons in Rothwell was talked about being replaced by a brand new fantastic Morrisons on a site just over the road from the existing site. They would be demolishing the entire precinct and surrounding area and even divert the local beck and build loads more fantastic stuff. Somehow I expected a new store that was as good as one of those Tesco Extra stores that sells EVERYTHING. Well, after further years of demolition and building and disruption and waiting, in February 2009 the new Rothwell Morrisons opened. Yeah, it was better. But not much better. And they sold more or less exactly the same as before. There were no new departments or amazing new services. Unless you count dry cleaning. And I’ve never had anything dry cleaned in my life. So, when a billboard went up advertising the new store, I decided to piss on their chips a little bit by just being a little unfair and childish and mean. I think I had also been inspired by seeing more serious and well-done examples on the internet of people or groups challenging products, companies or services on billboards. None of which I can recall the details of. And certainly not as petty, meaningless and poorly executed as this little spat.

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