Why

The White Rose Centre was a bland white corridor of retail. I thought I’d rename it in a minor way. It’s better now, but in essence, not much has changed.

When

March 2009.

Where

Near the White Rose Centre.

Materials / Media

A bit of paper.

Production

I measured the existing type size by photographing a debit card and used that for reference when I printed the “S”.

Execution

I went down on a Saturday when it was less busy with local office workers.

Notes

So simple but it amused me.

Duration & Fate

Long enough for a lot of people to see it. Some weeks or months I think.